Rede Asta is a social business that operates in the circular economy turning artisans into entrepreneurs which transform waste into goods for better.

What if todays waste became
tomorrows raw material?


We at Asta believe in this vision and mobilize
a network for good through
innovation, education and design.


By transforming waste into assets,
we also turn artisans into entrepreneurs and change
how people see the products they consume.

We work with the principle of absence
of waste and we turn companies waste
into products with social impact.
What was once the end, becomes a new beginning.

Asta: inclusive for those who make and for those who buy.

Impact

History

Rede Asta was founded in 2005 by Alice Freitas and Rachel Schettino with the mission of empowering artisans from vulnerable areas of Rio de Janeiro. Since then the project has grown, spread through Brazil benefiting directly 1500 people and transformed 4 tons of waste into handmade products.

Our name comes from Astrea, a Greek goddess who, according to Mythology, was sent to the world of mortals to end a period of evil and envy. Under the influence of Astrea, humanity lived a time of justice and equality. Through partnerships we seek to empower and create income for Brazilian artisans, following the mission we bring in our name.

See all our catalogs in Portuguese >
No items found.
2017
970 artisans impacted
so far

Strategic repositioning of Asta Network

Asta's Showroom Launch

2016
784 impacted artisans

Entry into CE-100 Brazil, a network of leaders in the development of circular economy

Graduation of 2 classes at the Artisans Business School, in partnership with the Collective Arts Coca-Cola and British Council

2015
970 impacted artisans

Certified as a B Company

Beggining of the Artisans Business School in partnership with the Coca-Cola Arts Collective

Participation in EY Entrepreneurial Winning Women, mentoring program for entrepreneurs

1st place at the UBS Visionaries Award

2014
843 impacted artisans

Mobilization of a network of artisans to meet orders from large companies

Launch of the catalog with the story of each group of artisans of Asta Network

2013
791 impacted artisans

R $ 1 million in products sold by Asta Network

Started working with groups of artisans in the Amazon at the invitation of the Coca-Cola Institute Brazil

Finalistas do Prêmio Folha Empreendedor Social

2012
638 impacted artisans

Creative Economy Award from the Ministry of Culture

Ana Lúcia Franco, artisan who is part of Asta Network, elected microentrepreneur of the year in at Planet Finance International Microfinance Prize

Investment from Caixa Economica Federal Social and Environmental Fund

Contribution of Chanel Foundation resources

2011
500 impacted artisans

40 groups of artisans and 700 councilors are part of Asta Network

Billing of R$585 thousand

3rd place at Global Development Network

Accenture financing

2010
375 impacted artisans

Construction of strategic planning 2010-2015 with Ashoka and McKinsey & Company

2009
250 people impacted

Inter-American Foundation investment

Ventura Institute investment

1st place at Planeta Casa Award in the Social Action category

2008
150 impacted artisans

Start of direct sale with 5 consultants

Ashoka fellows network entry

Banco Santander investment

2007
100 artisans impacted

The idea of ​​Direct Selling arises

Launch of the first product catalog

2006
70 impacted artisans

1st corporate gift order: 300 photo frames for Dow Chemical

Opening of a kiosk selling products in Rio de Janeiro

1st funding, granted by Avina Foundation

2005
35 impacted artisans

Asta Network foundation

1st trinning of women

Participation in Gift Fair - SP

2017
1017 artesãs impactadas
até agora

Reposicionamento estratégico da Rede Asta

Lançamento do Espaço Asta

2016
784 artesãs impactadas

Entrada na CE-100 Brasil, uma rede de líderes no desenvolvimento da economia circular

Formatura de 2 turmas da Escola de Negócio das Artesãs, em parceria com o Coletivo Artes Coca-Cola e British Council

2015
970 artesãs impactadas

Certificação como Empresa B

Início da Escola de Negócio das Artesãs em parceria com o Coletivo Artes Coca-Cola

Participação no EY Entrepreneurial Winning Women, programa de mentoria para empreendedoras.

1º lugar no Prêmio UBS Visionários

2014
843 artesãs impactadas

Mobilização de uma rede de artesãos para atender pedidos de grandes empresas

Lançamento do catálogo com a história de cada grupo de artesãos da Rede Asta

2013
791 artesãs impactadas

R$ 1 milhão em produtos vendidos pela Rede Asta

Início do trabalho com grupos de artesãos na Amazônia a convite do Instituto Coca-Cola Brasil

Finalistas do Prêmio Folha Empreendedor Social

2012
638 artesãs impactadas

Prêmio Economia Criativa do Ministério da Cultura

Ana Lúcia Franco, artesã que faz parte da Rede Asta, eleita microempreendedora do ano no Prêmio Internacional de Microfinanças do Planet Finance

Investimento do Fundo Socioambiental da Caixa Econômica Federal

Aporte de recursos da Fundação Chanel

2011
500 artesãs impactadas

40 grupos de artesãos  e 700 conselheiras integram a Rede Asta

Faturamento de R$ 585 mil

3º lugar na Global Development Network

Financiamento da Accenture

2010
375 artesãs impactadas

Construção do planejamento estratégico 2010-2015 com Ashoka e McKinsey&Company

2009
250 pessoas impactadas

Investimento da Inter-American Foundation

Investimento do Instituto Ventura

1º lugar no Prêmio Planeta Casa na categoria Ação Social

2008
150 artesãs impactadas

Início da venda direta com 5 consultoras

Entrada na rede de fellows da Ashoka

Investimento do Banco Santander

2007
100 artesãs impactadas

Surge a ideia da Venda Direta

Lançamento do primeiro catálogo de produtos

2006
70 artesãs impactadas

1ª encomenda de brindes corporativos: 300 porta-retratos para a Dow Química

Abertura de um quiosque de venda de produtos no Rio de Janeiro

1º financiamento, concedido pela Fundação Avina

2005
35 artesãs impactadas

Fundação da Rede Asta  

1ª capacitação de mulheres

Participação na  Gift Fair - SP

How it works?

Who makes it?

Business

Miriam Lima e Rachel Schettino, Roberta Lomonaco

Impact

Alice Freitas, Angélica Oliveira Antonio Villela, Camila Pinheiro, Fernanda Goulart, Flavia Castro e Maria Eduarda Pfeiffer

Product Lab

Alice Meditsch
Gabriela Mazepa

Communication

Mariana Valadão, Maryam Ghavami e Milana Bernartt

Information Technology

Anderson Costa

Administrative

Valéria Santos

Logistics

Hugo Cunha

Craft productive business

Asta's blog

read more >