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The World Bank states that women are responsible for 75% of consumer goods purchases and that 60% of their income is spent on their families, compared to less than 40% for men. This means that when a woman is paid, she invests more in her children's education, family nutrition, and household needs, creating a direct economic and social impact.
The IDB (Inter-American Development Bank) asserts that, beyond human rights issues, generating income for women is fundamental to the economy of countries and companies. Studies show that closing the gender pay gap would increase Latin America's GDP (Gross Domestic Product) by 16%. Therefore, investing in projects led by women is not philanthropy or jumping on a trend to improve one's image; it is a sound economic and social investment.
According to the study "Entrepreneurship in Brazil: A Gender Perspective" by the Rede Mulher Empreendedora, 38% of female entrepreneurs rely on their businesses as their primary source of family income, and their main challenge is balancing work time with family commitments. The study also notes that women create jobs and opportunities for other women, fostering a network of growth, learning, and support, which in turn further stimulates the economy.
All these data points reflect what Rede Asta has qualitatively experienced over its 15 years of providing entrepreneurial education and opening sales channels for Brazilian artisans.
“I am very proud to be able to invest in my children's education and my own. They [my children] know that this work also gives them the opportunity to study, buy what they like, and pursue a profession.” Ana Cristina Krugel – Grupo Arte em Família
“I will never forget the feeling of earning something from my own work. I invested everything right back into my home, and I didn't want to stop.” Ana Lúcia Franco – Grupo Fuxicarte
“Before, my occupation was watching television. I left the house to sew and came to Charlotte. I empowered myself as a woman. Now I know how to manage, handle financial management, and sell.” Djenane Martins – Grupo Charlotte
The companies that have purchased products and gifts made by our network over the years, and/or invested in entrepreneurial education projects for Asta artisans, are part of our history of reducing gender and social inequalities. If you would like to learn more about our projects, send an email to contato@redeasta.com.br.